Thought Leadership

Thought Leadership

Events and webinars

Thought Leadership

How SiriusXM Uses UX Research to Drive Product Innovation

January 24, 2024

overview

In this fireside chat, Laura Oxenfeld discusses how she used business goals alongside research insights to jumpstart innovation for SiriusXM’s new app and get executives excited.

Contributors

Laura Oxenfeld

Staff UX Researcher @ SiriusXM

Events and webinars

How SiriusXM Uses UX Research to Drive Product Innovation

January 24, 2024

Overview

In this fireside chat, Laura Oxenfeld discusses how she used business goals alongside research insights to jumpstart innovation for SiriusXM’s new app and get executives excited.

Contributors

Laura Oxenfeld

Staff UX Researcher @ SiriusXM

Contents

With a program based on continuous innovation, learn how Laura paired research insights with business goals to spark concept ideation.

Watch our recorded session to hear Laura walk through her strategy and recommendations for other insights leaders looking to do the same.

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