The prospect of GenAI as a user researcher may feel intimidating.

Does this mean you’ll be out of a job soon? Is it possible to create these products with an ethical focus?

We've been talking with researchers of all backgrounds to evaluate how GenAI is impacting the present and future of UXR.

Three ideas we focus on in this guide

1. Pace: Keeping up with tightening development cycles
2. Focus: Being torn between usability and exploratory research
3. Priorities: Being torn between growth and ethics