Dave Brown (Director, UX Design at Qualtrics) returns to the conference with a fresh take on designing for, with, and around AI—this time delivering three provocations to nudge us out of our deterministic comfort zones.

He kicks off by reminding us that the age of golden paths in UX is over. When every interaction becomes a potential edge case, the real job of a designer is to help users feed the AI the right context. From mad-lib style inputs to explainability tools that surface citations in context, Dave spotlights emerging design patterns that help translate intention into inference.

But he doesn't stop at design. Dave offers a call to arms: You have infinite tools, so what will you build? He walks through his own build-first workflow and challenges us to lead with action, not just inspiration. And as AI shifts constraints into abundance, he makes the case for transparency and context as leadership’s new north stars.