In her first Co-Lab appearance, Sabrina Kang (Principal Researcher at Salesforce) invites researchers, designers, and builders into a thoughtful conversation about how to adopt AI while preserving the human heart of our work.

Drawing from her background in journalism, policy, and product research—as well as a Stanford-led ethics project—Sabrina introduces her “Four Cs” framework: Context, Competence, Co-creation, and Continuous Oversight. Through compelling parallels with The Bear (yes, the hit Chicago-based TV show), she illustrates how human brilliance and ethical AI practices can go hand in hand.

Sabrina doesn’t just offer theory. She shares tangible examples from her work, including how content researchers at Salesforce reframed the password reset experience using contextual insights, and how setting team-wide AI norms helped build confidence and trust.

Her key message? AI won’t close equity gaps on its own, it could widen them unless we build with intention. She calls for creating the conditions where people can thrive, and letting structure and support—not speed alone—guide our transformation.