This talk, given at Designing with AI in June 2024, covers how to think about experimenting with users today for use cases that don’t yet exist at scale, and how to bring insightful findings to leadership to make strategic decisions quickly.

Katie sheds light on methods and strategies she’s employed in building products with cutting-edge technology throughout her career in agency life, blockchain, Google’s 0 to 1 environment in Assistant, and now at PanasonicWELL.