Qual Research at the Speed and Scale Innovation Demands (New dscout Releases)
Now, more than ever, qual research needs to be accessible, flexible, and fast. Here are two new platform features that should expand your research capacity.
dscout is excited to announce two brand-new ways of conducting human-centered research:
- In-depth video research—wherever your users are—with Live mobile missions
- Media-rich responses at scale with Express missions
We’re confident these new features will help you glean insights faster and launch studies more flexibly. Here’s how.
Conduct in-context, in-the-moment interviews via your participant’s smartphone
Leveraging mobile for UX research reduces bias, carries more authenticity, and offers unprecedented glimpses into your customer’s world. Now, Live can be as mobile as your users, while still offering the full suite of features you need to execute impactful, actionable research.
A few exciting use cases for dscout Live mobile:
- Conduct a fully remote shop-a-long in store and in aisle
- Interview hard-to-reach participants like those in rural areas or factory floor workers
- Obtain real-time, in-the-moment feedback on prototypes, concepts, or onboarding flows
- “See” participants engage with content and narrate their experiences, where they normally would
To take a Live interview mobile, simply select “mobile” from your project landing page or from the mission builder. Then add stim boards (with photos, videos, or URLs), schedule open time slots for sessions, and create invitation messages.
Live mobile allows for observers the same way it does in the desktop version. And because video fidelity is paramount to a successful session, we’ve created a technical checklist that all participants are encouraged to complete before starting a session with you. This checklist ensures microphone, camera, and connectivity quality as well as offering instructions on quieting notifications and information about screen sharing.
Once on the session, participants can share their mobile screens or interact with your stim boards (of concepts, prototypes, or evaluative test materials), all while the front-facing camera remains on, recording nonverbal reactions. Like everything in dscout, interviews are automatically and fully transcribed, clips can be created either in or after calls, and everything is exportable and shareable right from the dscout platform. Furthermore, stakeholders can silently observe and message you with responses to pursue.
Learn more about Live mobile missions here.
Express makes gathering insights easier, faster, and more flexible
Get actionable insights in as little as 48 hours—and get a focused set of questions to up to 250+ scouts. From recruiting based on your demos to built-in (and exportable!) analysis options, Express missions will help evolve your organization into an always-on human-insights generator, injecting the customer’s POV into more aspects of your business decisions.
With Express, making room for your users “at the table” is easier than ever. We’ve automated essential research-operations flows—like recruiting and incentives, while still enabling the richness of smartphone qualitative research.
(Just a few) ways to leverage Express
Express is a powerful resource for anyone craving context about a problem or question. From product managers to designers and marketing folks to innovation teams, Express is a boon.
Use Express to:
- Capture work-from-home setups and attendant accessories
- Gain quick feedback on a beta feature functionality for your mobile app
- Benchmark how a physical experience or tool is performing today
- Collect moments to understand fuzzy concepts like “fandom”
Qualitative made easier, faster, and more flexible
We’ve spec-built Express for anyone who has a need for quick-turn qualitative data, even if they don’t have “researcher” in their title. First and foremost, Express missions are easy to create and program. The builder offers an intuitive audience selector for demographic targeting and a robust question-set for anything from single-select knockouts with terminate logic to media questions like screen recording or photos. Select the desired number of responses, an incentive, and a customized hero image and you’re ready to launch (as always, our trained researchers are here to help when and how we can).
Express leverages dscout’s diverse scout panel, making it faster to go from launch to data: See data roll in in real-time within 24 hours. Importantly, the Express dashboard only shows responses of participants who have both successfully answered all of your questions (not hitting any termination logic) and have been deemed “good-quality” by our in-house built machine-learning algorithm. This model evaluates responses for complexity (like grammar), video qualities like steadiness and light, and overall answer length. Responses are automatically incentivized. Spend less time evaluating quality and more time spotting, organizing, and unpacking themes from your responses.
Finally, Express brings flexibility to qualitative research. Drill down with filters, organize themes with tags, chart frequencies with built-in summary charts, create customizable word clouds or even video highlight reels with our Media View, all from the same intuitive dashboard. Spend less time exporting and importing into other platforms and tools and more time socializing and sharing the insights with Slack integration, public (or private) share links, and @mentions.