Create better relationships, workflows, and deliverables by aligning user research with functions across your organization.

This guide walks you through improving your work with product teams, account management, sales/marketing, and the C-Suite.

What's inside

✔ Recognizing teams’ unique goals

Even certain roles within the same team may have varying goals. Understanding where those teammates are coming from is a great place to start.

✔ Identifying how to support

Check out individualized plans that fit best with the respective teams’ goals.

✔ Creating opportunities for collaboration

Get the inside scoop on which methods may correlate best with different departments’ needs.

✔ Establishing a shareout cadence

How often should you meet with customer support versus sales or executives—and how should you share those insights? It’s all here.