What makes it hard to manage the full UX research lifecycle?

In an AI era, most teams are well-equipped to run a study. Far fewer have a plan for what happens before it starts or after it wraps, and that's exactly where research tends to lose momentum. Without a baseline, aligned stakeholders, and a plan to evangelize findings afterward, even great research can end up sitting unused.

To help teams manage the entire lifecycle, we created a free email course, based on lessons from Eniola Abioye (Founder of UX Outloud and UX Researcher at Meta) and other research leaders.

The course is designed to help anyone running research across UXR, design, product and beyond set a study up for success and make sure the insights make an ongoing organizational impact.

Inside the 6-day course, Turn Insights into Action, get free lessons sent directly to your inbox, covering:

• Before the research: How to set a baseline, prepare sharp questions and hypotheses, and align on intended impact before you launch
• After the research: How to evangelize your findings, nurture stakeholder relationships, and tell a story that gets people to act

“We know timing is always such a big element of when we do research and how we do research...

If you can line up the time to when people are looking for value to be added and add value there, it makes that conversation much more relevant for all the parties you're trying to be relevant for.”

Eniola Abioye
Founder of UX Outloud, UX Researcher at Meta