‍Free report and printable chart

For years, we've watched the role of user research shift and the demands of research evolve.

Through conversations with leading researchers in our People Nerds community, we worked to nail down tangible stages orgs take as they adopt, expand, and grow user-centric practices.

See what they had to say...and get the print-friendly chart to see where your org stands.

Insights from leading companies

Hear from research leaders and practitioners at Google, AirBnB, Uber, LinkedIn, Intuit, Lyft, Bridgewater Capital, EA, Macy's, Fjord and many more.