Time is money, it pays to get it right the first time. The report breaks down the financial repercussions of low-quality UX research and highlights ways to ensure best practices are met. 

87% of participants said that poor-quality UX research wastes time and resources on ineffective solutions.

via The People Nerds Impacts Survey

Inside the report...

✔️ See the business imperative for quality UX research

Learn how cutting research corners can directly impact your bottom line across development costs, churn, support tickets, and more.

✔️ Navigate the challenges of conducting quality research

Uncover why quality isn't the standard. Folks across research, design, and product shared their the top constraints to planning and conducting quality UXR.

✔️ Learn how and where to invest in quality

Great research doesn't happen by chance—it happens by design. See how companies like Headspace and Google DeepMind prioritize research quality.