Running research at scale is one thing. Turning it into decisions that teams actually act on? That’s another.

Join Mamie Dayan Vogel (Affirm) and Katie Rudnick (Dscout) for a behind-the-scenes look at a 1,500-participant study on sensitive financial behaviors, without losing the human story. You’ll see how Affirm paired quant scale with qual depth, collaborated across teams, and used Dscout AI to move faster while staying thoughtful.

Curious whether large-scale research can truly shape product and strategy? This session shows what it takes.

The two will discuss...

• The logistics of running a massive qual and quant study
• How to align stakeholders and ultimately drive action
• Ways to strategically use AI analysis
• Strategies for turning one-time studies into living assets
• and so much more