Skip to content

How KEEN Uses Insights to Build Deeper Connections with Customers

Aura Nelson @ KEEN Footwear

Aura Nelson, Director of Fan Insights at KEEN, shares how she's built a cross-functional, insights-focused research program to grow and maintain their connection with customers.

With a program based on continuous discovery principles, KEEN's product, design, merchandising, and insights teams work together as a unit throughout the product development cycle, keeping customer feedback central at its core from beginning to end.

Watch our recorded session to hear Aura walk through her strategy and recommendations for other insights leaders looking to do the same.


See how dscout supports retail research

Leading human-centric organizations like Best Buy, The North Face, and Brooks Running turn to dscout to uncover insights that wow their stakeholders. See our platform in action and learn how we can help you achieve your research goals.

The Latest