How KEEN Uses Insights to Build Deeper Connections with Customers
Aura Nelson @ KEEN Footwear
Aura Nelson, Director of Fan Insights at KEEN, shares how she's built a cross-functional, insights-focused research program to grow and maintain their connection with customers.
With a program based on continuous discovery principles, KEEN's product, design, merchandising, and insights teams work together as a unit throughout the product development cycle, keeping customer feedback central at its core from beginning to end.
Watch our recorded session to hear Aura walk through her strategy and recommendations for other insights leaders looking to do the same.
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