Roundup: Take Your Own Adventure with Journey Mapping
Whether it's your first time diving into journey mapping or you've been here before, there are always new ways to improve your craft.
Words by Kris Kopac, Compilation by Ben Wiedmaier, Visuals by Allison Corr
In order to fulfill your company's goals and create better experiences for users, it's crucial to understand how your customers have arrived to where they are in the first place.
What does their journey look like with your product or service? How do they feel and react during different stages of that process? Instead of sending out team members to market products or add new features in the dark, building out a customer journey map lights the way. It shows a path that will help your company improve its offerings on many different levels.
This roundup illuminates where to get started, and how to improve your own processes along the way. Whether you're looking for a quick snackable article, fill-in templates, video explainers or demonstrable case studies, you'll find it all here.
Building out your first—or even fifth (!)—journey map is intimidating to say the least, but the articles and guides below help you scope out everything from project goals to research timelines, including the best ways to synthesize and present your findings.
Too many customer journey maps focus entirely on what your users are doing. Let's take a moment to talk about why they're doing it, and how you can pave the way to make their path-to-decision smoother.
Sometimes it helps to see how other companies have successfully executed and leveraged their own journey maps. From Credit Karma to Enterprise, learn how these industry-leading companies created journey maps that had a real impact.