People Nerds

Why Good Design is Good for Business

April 22, 2025

overview

Good design isn’t just about aesthetics—it’s a key business accelerator. Thoughtful, research-driven design decisions can drive revenue, improve retention, and optimize costs. But how do you prove that value? We get into it below.

Contributors
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Why Good Design is Good for Business

April 22, 2025

Overview

Good design isn’t just about aesthetics—it’s a key business accelerator. Thoughtful, research-driven design decisions can drive revenue, improve retention, and optimize costs. But how do you prove that value? We get into it below.

Contributors
No items found.

In our session with Ashton Snook, Head of Design & Research at Vodafone, we explore how design is shaping business success and why investing in quality research is more important than ever.

During this session we...

  • Explore how organizations are leveraging design to create competitive advantages.
  • Walk through how Vodafone has embedded design and research into its strategy to drive meaningful business results.
  • Discuss how great design directly impacts key business metrics—and how to make the case for investment.
  • Share actionable strategies to measure and communicate the business impact of design and research
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