Skip to content

dscout Makes Strategic Moves in Human-Experience Research

End-to-end user research platform acquires Panelfox, establishes international footprint, and expands executive management team.

Today, dscout announced a number of strategic moves and investments that solidify the company’s position and demonstrate its leadership in the experience research category.

dscout Acquires Panelfox

“dscout is putting the key pieces in place that it needs to drive accelerated growth for its end-to-end experience research solution, with both current customers and new market segments,” said Michael Winnick, Founder and CEO of dscout. “dscout is becoming the way to conduct experience research, and we are ready to scale quickly in order to deliver on the enormous opportunity ahead of us.”

To streamline the experience for teams building their own panels, dscout has acquired Panelfox, an all-in-one software platform that helps researchers manage recruitment. The Panelfox acquisition will serve as the company's entry point into the mid-market space to support smaller teams and growing research organizations.

“We’re thrilled to officially join the amazing team at dscout,” said Michael Mukhin, Founder, Panelfox. “In many ways, Panelfox is a natural extension of dscout’s existing user research management platform. Both teams care deeply about people and share the same vision of human-centered design through best practices in research tools."

dscout Goes International

To meet international demand, dscout has established a presence in the United Kingdom, led by Managing Director International Ben Hogg (formerly of Lucid LLC).

“In the past few years, we’ve seen an explosion of demand for digital user insights and ethnography, with researchers needing to gain insights from consumers around the world,” said Ben Hogg. “My focus is on growing our international participant pool and our customer base, to ensure that every voice can be heard in the moments that matter.”

dscout Hires Industry Leaders

To help drive dscout’s next phase of growth, the company recently added two proven industry leaders to its senior management team:

Brad Talkington (formerly of Eneverus) a highly experienced finance professional with more than a decade of experience leading high-growth SaaS-based technology businesses, has joined dscout as Chief Financial Officer.

Julie Norvaisas (formerly of LinkedIn) has joined dscout as Vice President of Research, where she will expand internal research capabilities and advise customers on broader challenges for research leaders.

“dscout is already the preferred platform of choice for human experience research, and has massive potential to drive the industry forward,” said Chip Hardt, Chief Operating Officer, dscout. “At this pivotal moment for the industry, we are applying our collective experience to ensure that the company can scale rapidly to take advantage of the enormous opportunity ahead, while continually increasing the value we offer to our customers.”

About dscout

dscout’s experience research platform helps businesses capture high-quality human insights with the industry’s most flexible and powerful research tools. The platform supports the entire research lifecycle, from general exploration to informed discovery to evaluative testing. Explore dscout's current suite of offerings: Recruit, Express, Diary, and Live.

To learn how dscout can support your next research project, connect with our team.

Subscribe To People Nerds

A weekly roundup of interviews, pro tips and original research designed for people who are interested in people

The Latest