Research ideas
Better understand your user base with general exploration
See why people are doing things and what they think at a given moment.
Ways to use
Connect with your user and immerse yourself in their day-to-day with general exploration research on dscout
Observe first
Observe and interact with users to get a grasp of their daily context, challenges, and aspirations to start ideating more user-centric solutions.
Understand digital experiences
Explore the unknown. Uncover unexpected insights, issues, or opportunities and fill gaps in your knowledge of the digital user experience.
Tune into real-life user situations
Immerse yourself in the user perspective. Use foundational research as an empathetic approach to design products and solutions that meet people’s real needs and expectations.
Identify pain points and goals
Validate the existence/significance of a problem or desired outcome and see what patterns arise across your audience. Use your findings to create a solid foundation for problem-solving and innovation.
“More than ever before, we’re striving for consumer-led innovation. Tools like dscout allow us to walk that walk, by truly understanding the consumers we serve.”
Bill Holsten
Front-end Innovation Lead
Key Features
All the tools you need for general exploration
Gain valuable insights and ensure you’re on the right track before diving into specific, targeted research or development activities. Get more context and see why people do what they do with dscout’s flexible suite of tools.
Diary studies
The perfect method for understanding user context and really getting to know your customer. Our advanced Diary tool is unmatched by the competition.
Analysis tools
Cut through noisy, abstracted data—use filters, tagging, and synthesis tools to quickly distill broad datasets before diving into more targeted research.
Comments on entries
Your entire team can jump into the study, collaborate asynchronously, and pull insights on their timeline.
Photos and videos
Virtually meet your users where they are and get the context that you didn’t know you needed.
Messaging with participants
Send due dates, reminders, and general information to participants to boost engagement and ensure results.
Mobile interviews
Discuss an individual's needs, challenges, and behaviors through mobile interviews and get a glimpse directly into your participants' lives.
Have questions about using dscout for general exploration?