People Nerds

Conversations with people who share our passion 
for understanding what makes people tick

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Understanding Personas That Power the Age of the Side Hustle

How income-building app Steady developed foundational user personas through longitudinal research with dscout Diary.

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Finding the People Behind ‘Supply’: Human-Centered User Research at Groupon

A conversation with Senior UX Researcher Joanna Vodopivec on how Groupon listens to its customers to understand the reality of the small-business owners it serves.

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Putting Neighborhood Research on the Map

How researchers at Trulia learned about what people want in a place, why it varies by city and by neighborhood, and how Trulia Neighborhoods is fueled by remote qual.

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Finding the Golden Moments of the Winter Games Experience

Craig Saila and Irfan Pirbhai on how a diary study of Canadians’ user experience with the Olympic Winter Games put how people experience the event in context.

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Talk to me (it's Human Nature)

Maslo founder Cristina Poindexter shares insights from user research on the voice journaling app encouraging users to talk to artificial intelligence.

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Check out my checkout

Shopify’s Emma Craig uncovers what makes us playful and what makes us stressed when we shop online—and why making room for human moments is key. 

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Teens In Context

Eclipse Experience combines home visits and mobile ethnography to get a complete picture of small town home life.

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Riders, meet Drivers. Drivers, meet Riders.

Uber’s Molly Stevens walks us through the company’s recent project designed to foster moments of connection between drivers and riders—including the surprising things they don’t want to know about each other. 

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Field Report: Researching disasters in real time

David O’Donnell and his team at Salesforce Ignite were only a week into product development on a new disaster relief tool when Hurricane Harvey hit. Here’s how they captured first hand accounts of people’s disaster experiences, and the invaluable insights uncovered.

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Field Report: The Princess Problem

Researcher Karen Eisenhauer conducted a linguistic study of the twelve films in the “Disney Princess canon” to see just what these films are really saying about gender roles.

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