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People Nerds

Conversations with people who share our passion 
for understanding what makes people tick

FR Zeus Jones HERO
How Zeus Jones Used dscout to Discover Gen Z's Fluid Identity

Gen Z is a generation defined by fluid identities. The way brands react to that fluidity determines if (and how) they connect with them.

FR Ten Gun HERO
Winning Fans and Building Brands with Strategic Customer Input

Don Hall on how emerging qualitative methods can flatten access and create always-on user insights to fuel brand stories.

FR Salesforce Ignite HERO
Salesforce Ignite on Research that Delivers High-Level Business Value

Giving stakeholders what they want means developing great value props and meeting expectations. Here’s how Salesforce used dscout to do just that.

FR Miraka Limited HERO
How Miraka Expanded its Customer Base by Leveraging In-Aisle Exploratory Research

Miraka wanted to see how their values as Māori brand would resonate with an audience abroad. Remote research was critical to understanding this new market.

FR Coloplast HERO
User Research at the Extremes: How Coloplast Gets Insights on Taboo Subjects

Getting users to open up on sensitive subjects is as essential as it is difficult. Here’s how the team at Coloplast uses remote research to get it done.

FR Compass Digital HERO
How Compass Digital Labs Delivers Insights Under Breakneck Deadlines

Ideally, you have a few weeks to run your usability tests. Sometimes, you need to speed things up.

FR Dropbox HERO
Moving from “Quick-Fix Usability” to “Product-Shaping Usability” at Dropbox

If you want to be really thorough with your evaluative research—run your usability tests over weeks, not hours.

FR Bose HERO
Bose Research on Amplifying Traditional Fieldwork and Exploring the Experimental

How Bose leveraged dscout to prime and prep for field work—and deepened their insights as a result.

FR T Mobile HERO
How T-Mobile Used dscout to Harness Qual Data on Their Team’s (Lean) Timeline

T-Mobile’s Andrea Lindeman takes us through two transformative use cases for longitudinal, in-context research.

FR Lexis Nexis HERO
LexisNexis on Uniting Data, Emotion, and Ethics in Legal UX Research

Jeanette Fuccella from LexisNexis on the power of video ethnography to break down stereotypes and inspire understanding.

PN FR Petsafe HERO
How to Dig Past the Surface Data with PetSafe

PetSafe’s Hannah Ferguson and Katie Taylor on faster, broader, more engaging ways to surface the “why.”

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Navigating Uncharted Experience Design Waters with Best Buy’s Matthew Doty

Matthew Doty breaks down the inspiration and execution of Best Buy’s future-forward vision for experience design.

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How The North Face Captures Context From Elite Athletes

Vanessa Dillof’s strategies for engaging hard-to-reach populations, democratizing research and building deliverables for key stakeholders.

Fr Steady Hero
Understanding Personas That Power the Age of the Side Hustle

How income-building app Steady developed foundational user personas through longitudinal research with dscout Diary.

Fr Groupon Hero
Finding the People Behind ‘Supply’: Human-Centered User Research at Groupon

A conversation with Senior UX Researcher Joanna Vodopivec on how Groupon listens to its customers to understand the reality of the small-business owners it serves.

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Putting Neighborhood Research on the Map

How researchers at Trulia learned about what people want in a place, why it varies by city and by neighborhood, and how Trulia Neighborhoods is fueled by remote qual.

Fr Cbc Hero
Finding the Golden Moments of the Winter Games Experience

Craig Saila and Irfan Pirbhai on how a diary study of Canadians’ user experience with the Olympic Winter Games put how people experience the event in context.

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Talk to me (it's Human Nature)

Maslo founder Cristina Poindexter shares insights from user research on the voice journaling app encouraging users to talk to artificial intelligence.

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Check out my checkout

Shopify’s Emma Craig uncovers what makes us playful and what makes us stressed when we shop online—and why making room for human moments is key. 

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Teens In Context

Eclipse Experience combines home visits and mobile ethnography to get a complete picture of small town home life.

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Riders, meet Drivers. Drivers, meet Riders.

Uber’s Molly Stevens walks us through the company’s recent project designed to foster moments of connection between drivers and riders—including the surprising things they don’t want to know about each other. 

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Field Report: Researching disasters in real time

David O’Donnell and his team at Salesforce Ignite were only a week into product development on a new disaster relief tool when Hurricane Harvey hit. Here’s how they captured first hand accounts of people’s disaster experiences, and the invaluable insights uncovered.

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Field Report: The Princess Problem

Researcher Karen Eisenhauer conducted a linguistic study of the twelve films in the “Disney Princess canon” to see just what these films are really saying about gender roles.

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Field Report: The power of fandom

Susan Kresnicka’s recent 13 month study of fandom revealed that nearly everyone is a fan of something and what that means to brands who want to empower their loyalists.

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