People Nerds

Gen Z is a generation defined by fluid identities. The way brands react to that fluidity determines if (and how) they connect with them.

Don Hall on how emerging qualitative methods can flatten access and create always-on user insights to fuel brand stories.

Giving stakeholders what they want means developing great value props and meeting expectations. Here’s how Salesforce used dscout to do just that.

Miraka wanted to see how their values as Māori brand would resonate with an audience abroad. Remote research was critical to understanding this new market.

Getting users to open up on sensitive subjects is as essential as it is difficult. Here’s how the team at Coloplast uses remote research to get it done.

Ideally, you have a few weeks to run your usability tests. Sometimes, you need to speed things up.

If you want to be really thorough with your evaluative research—run your usability tests over weeks, not hours.

How Bose leveraged dscout to prime and prep for field work—and deepened their insights as a result.

T-Mobile’s Andrea Lindeman takes us through two transformative use cases for longitudinal, in-context research.

Jeanette Fuccella from LexisNexis on the power of video ethnography to break down stereotypes and inspire understanding.

PetSafe’s Hannah Ferguson and Katie Taylor on faster, broader, more engaging ways to surface the “why.”

Matthew Doty breaks down the inspiration and execution of Best Buy’s future-forward vision for experience design.

Vanessa Dillof’s strategies for engaging hard-to-reach populations, democratizing research and building deliverables for key stakeholders.

How income-building app Steady developed foundational user personas through longitudinal research with dscout Diary.

A conversation with Senior UX Researcher Joanna Vodopivec on how Groupon listens to its customers to understand the reality of the small-business owners it serves.

How researchers at Trulia learned about what people want in a place, why it varies by city and by neighborhood, and how Trulia Neighborhoods is fueled by remote qual.

Craig Saila and Irfan Pirbhai on how a diary study of Canadians’ user experience with the Olympic Winter Games put how people experience the event in context.

Maslo founder Cristina Poindexter shares insights from user research on the voice journaling app encouraging users to talk to artificial intelligence.

Shopify’s Emma Craig uncovers what makes us playful and what makes us stressed when we shop online—and why making room for human moments is key. 

Eclipse Experience combines home visits and mobile ethnography to get a complete picture of small town home life.

Uber’s Molly Stevens walks us through the company’s recent project designed to foster moments of connection between drivers and riders—including the surprising things they don’t want to know about each other. 

David O’Donnell and his team at Salesforce Ignite were only a week into product development on a new disaster relief tool when Hurricane Harvey hit. Here’s how they captured first hand accounts of people’s disaster experiences, and the invaluable insights uncovered.

Researcher Karen Eisenhauer conducted a linguistic study of the twelve films in the “Disney Princess canon” to see just what these films are really saying about gender roles.

Susan Kresnicka’s recent 13 month study of fandom revealed that nearly everyone is a fan of something and what that means to brands who want to empower their loyalists.