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People Nerds Category: Field Reports

Field Reports 5/13/2024

How Vodafone’s Custom Scoring System Clarified Outcomes

In a complex give and take between product design, UX, and research, Vodafone’s team created a custom scoring process that made every step from discovery to validation ring clear.

Field Reports 4/10/2024

How SiriusXM Drove Product Innovation Through Bottom-Up Research

Research leader Laura Oxenfeld entered SiriusXM in the thick of a major product launch—but soon realized the org needed a plan far beyond the near future.

Field Reports 3/12/2024

How KEEN Built a Continuous Discovery Process That Aligned Product, Design Marketing, Merch, and Insights

With the right approach and an improved research platform through dscout, KEEN unearthed deeper customer understanding than ever before.

Field Reports 7/19/2023

How Microsoft Fosters a Continuous Learning Culture

Microsoft’s Video, Learning, and Marketplace team uses learning sessions to increase stakeholder engagement, drive team alignment, and foster innovation.

Field Reports 1/26/2023

How Intuit QuickBooks and Mailchimp Scaled its “Adopt a Small Business” Program Globally

Adopting a small business isn’t easy when your team is conducting studies across the globe. Here’s how Intuit QuickBooks has made it work.

Ideas 1/12/2023

For Inclusive Research, Expansive Terminology is Key

Diverse research is more than just age, location, and gender. Best Buy shares how they have expanded their scope—and plan to keep iterating.

Field Reports 11/29/2022

Using Journey Mapping As a Tool for Cross-Functional Research

When Credit Karma wanted to understand the car buying experience, they approached journey mapping to engage stakeholders from insights to activation.

Field Reports 11/9/2022

How TurboTax Used dscout to Complete Foundational Research on a Tight Timeline

TurboTax needed to study people who weren’t using their product during tax season. Here’s how they accomplished it on a short timeline.

Field Reports 9/28/2022

Flexible Research for More Flexible Insights

How Hinge Health’s UXR team uses a mixed-methods practice to both engage stakeholders and adapt to an evolving—and ever critical—healthcare space.

Field Reports 9/21/2022

How JPMorgan Chase is Formalizing DEI Best Practices in Their Research

See how a consumer-focused UX team leveraged remote qualitative research tools to scale their inclusive experience practices.

Field Reports 6/30/2022

How Relish Works Used dscout to Address the Rapidly Changing Restaurant Industry

The restaurant industry is complex and continually changing. Here’s how Relish Works and dscout teamed together to better understand the food service employee experience—through 400 rapid-fire interviews.

Field Reports 5/19/2022

Translating Principle into Practice

Explore how dscout supports Lenovo’s commitment to access and diversity across its product ecosystem.

Field Reports 2/23/2022

Giving Voice to Small Businesses and Their Workers

Erin Duncan, a Design Research Manager at Intuit QuickBooks outlines a case study in consumer-led research and shares best practices for engaging stakeholders early.

Field Reports 2/10/2022

Research in Three Dimensions: How Fjord Mixed Modalities for Iterative Insights

Discover how Gretchen McNeely and Al Millenson of Fjord used dscout to create both an engaged panel and new go-to templates.

Field Reports 9/14/2021

A Change of Pace with Brooks Running

Connor Skutches of Brooks takes us through how the Run-Sight Lab leveraged dscout to elevate their remote research and connect with runners.

Field Reports 9/2/2021

Motivating Mindfulness: Headspace's Cross-Functional Commitment to Delighting New Members

As new users turned to Headspace for mental wellness, Headspace turned to dscout to pinpoint their key motivations.

Field Reports 7/20/2021

Equitable Access As Experience Strategy

How OJO Labs’ Larcombe Teichgraeber used dscout to inject empathy into the home-buying process and support an equitable experience design.

Field Reports 5/6/2021

Understanding How Remote Learning Is Changing Our Relationship with Nature

Stanford University’s Veronica Lin and the Social Ecology Lab used everyday moments to spot trends in at-home learning and compare two models of content delivery.

Field Reports 3/30/2021

Innovation From The Edges: Using dscout to Learn From Users with Access Needs

How Motional conducted remote “ride-along” research to gather product-shaping journey data

Field Reports 10/29/2020

How Pluie Conducted Rapid Research and Validated Their Product During COVID

When the pandemic hit, Pluie they knew it was an opportunity to help their users more than ever. That’s why they turned to dscout. 

Field Reports 10/15/2020

How Credit Karma Created Insight-Rich Journey Maps During Quarantine

When the global pandemic hit, Credit Karma relied on remote research, experimentation, and distributed analysis to build an insightful and impactful journey map. 

Field Reports 7/23/2020

How Medline Conducted Nimble Product Research on a Scrappy Budget

Medline needed to find out why their product wasn’t selling. The only problem: A tight budget. 

Field Reports 5/27/2020

How Zeus Jones Used dscout to Discover Gen Z's Fluid Identity

Gen Z is a generation defined by fluid identities. The way brands react to that fluidity determines if (and how) they connect with them.

Field Reports 5/20/2020

Winning Fans and Building Brands with Strategic Customer Input

Don Hall on how emerging qualitative methods can flatten access and create always-on user insights to fuel brand stories.

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