People Nerds Category: Field Reports
How Pluie Conducted Rapid Research and Validated Their Product During COVID
When the pandemic hit, Pluie they knew it was an opportunity to help their users more than ever. That’s why they turned to dscout.
How Credit Karma Created Insight-Rich Journey Maps During Quarantine
When the global pandemic hit, Credit Karma relied on remote research, experimentation, and distributed analysis to build an insightful and impactful journey map.
How Medline Conducted Nimble Product Research on a Scrappy Budget
Medline needed to find out why their product wasn’t selling. The only problem: A tight budget.
How Zeus Jones Used dscout to Discover Gen Z's Fluid Identity
Gen Z is a generation defined by fluid identities. The way brands react to that fluidity determines if (and how) they connect with them.
Winning Fans and Building Brands with Strategic Customer Input
Don Hall on how emerging qualitative methods can flatten access and create always-on user insights to fuel brand stories.
Salesforce Ignite on Research that Delivers High-Level Business Value
Giving stakeholders what they want means developing great value props and meeting expectations. Here’s how Salesforce used dscout to do just that.
How Miraka Expanded its Customer Base by Leveraging In-Aisle Exploratory Research
Miraka wanted to see how their values as Māori brand would resonate with an audience abroad. Remote research was critical to understanding this new market.
User Research at the Extremes: How Coloplast Gets Insights on Taboo Subjects
Getting users to open up on sensitive subjects is as essential as it is difficult. Here’s how the team at Coloplast uses remote research to get it done.
How Compass Digital Labs Delivers Insights Under Breakneck Deadlines
Ideally, you have a few weeks to run your usability tests. Sometimes, you need to speed things up.
Moving from “Quick-Fix Usability” to “Product-Shaping Usability” at Dropbox
If you want to be really thorough with your evaluative research—run your usability tests over weeks, not hours.
Bose Research on Amplifying Traditional Fieldwork and Exploring the Experimental
How Bose leveraged dscout to prime and prep for field work—and deepened their insights as a result.
How T-Mobile Used dscout to Harness Qual Data on Their Team’s (Lean) Timeline
T-Mobile’s Andrea Lindeman takes us through two transformative use cases for longitudinal, in-context research.
LexisNexis on Uniting Data, Emotion, and Ethics in Legal UX Research
Jeanette Fuccella from LexisNexis on the power of video ethnography to break down stereotypes and inspire understanding.
How to Dig Past the Surface Data with PetSafe
Maybe you have a limited budget for field research, or a team that’s over-reliant on quant. Maybe you need to ramp up recruiting, or engage your engineering team, or turn a robust study around within the week. The adaptive team at PetSafe did all of the above with dscout.
Navigating Uncharted Experience Design Waters with Best Buy’s Matthew Doty
Matthew Doty breaks down the inspiration and execution of Best Buy’s future-forward vision for experience design.
How The North Face Captures Context From Elite Athletes
Vanessa Dillof’s strategies for engaging hard-to-reach populations, democratizing research and building deliverables for key stakeholders.
Understanding Personas That Power the Age of the Side Hustle
How income-building app Steady developed foundational user personas through longitudinal research with dscout Diary.
Finding the People Behind ‘Supply’: Human-Centered User Research at Groupon
A conversation with Senior UX Researcher Joanna Vodopivec on how Groupon listens to its customers to understand the reality of the small-business owners it serves.
Finding the Golden Moments of the Winter Games Experience
Craig Saila and Irfan Pirbhai on how a diary study of Canadians’ user experience with the Olympic Winter Games put how people experience the event in context.
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