People Nerds

Conversations with people who share our passion 
for understanding what makes people tick

FR Lexis Nexis HERO
LexisNexis on Uniting Data, Emotion, and Ethics in Legal UX Research

Jeanette Fuccella from LexisNexis on the power of video ethnography to break down stereotypes and inspire understanding.

PN FR Petsafe HERO
How to Dig Past the Surface Data with PetSafe

PetSafe’s Hannah Ferguson and Katie Taylor on faster, broader, more engaging ways to surface the “why.”

Fr Bb Final Hero
Navigating Uncharted Experience Design Waters with Best Buy’s Matthew Doty

Matthew Doty breaks down the inspiration and execution of Best Buy’s future-forward vision for experience design.

Pn Tnf Fr Hero
How The North Face Captures Context From Elite Athletes

Vanessa Dillof’s strategies for engaging hard-to-reach populations, democratizing research and building deliverables for key stakeholders.

Fr Steady Hero
Understanding Personas That Power the Age of the Side Hustle

How income-building app Steady developed foundational user personas through longitudinal research with dscout Diary.

Fr Groupon Hero
Finding the People Behind ‘Supply’: Human-Centered User Research at Groupon

A conversation with Senior UX Researcher Joanna Vodopivec on how Groupon listens to its customers to understand the reality of the small-business owners it serves.

Fr Trulia Hero
Putting Neighborhood Research on the Map

How researchers at Trulia learned about what people want in a place, why it varies by city and by neighborhood, and how Trulia Neighborhoods is fueled by remote qual.

Fr Cbc Hero
Finding the Golden Moments of the Winter Games Experience

Craig Saila and Irfan Pirbhai on how a diary study of Canadians’ user experience with the Olympic Winter Games put how people experience the event in context.

Maslo Hero
Talk to me (it's Human Nature)

Maslo founder Cristina Poindexter shares insights from user research on the voice journaling app encouraging users to talk to artificial intelligence.

Shopify Emma Craig Hero2
Check out my checkout

Shopify’s Emma Craig uncovers what makes us playful and what makes us stressed when we shop online—and why making room for human moments is key. 

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