People Nerds Category: Field Reports
How Microsoft Fosters a Continuous Learning Culture
Microsoft’s Video, Learning, and Marketplace team uses learning sessions to increase stakeholder engagement, drive team alignment, and foster innovation.
How Intuit QuickBooks and Mailchimp Scaled its “Adopt a Small Business” Program Globally
Adopting a small business isn’t easy when your team is conducting studies across the globe. Here’s how Intuit QuickBooks has made it work.
For Inclusive Research, Expansive Terminology is Key
Diverse research is more than just age, location, and gender. Best Buy shares how they have expanded their scope—and plan to keep iterating.
Using Journey Mapping As a Tool for Cross-Functional Research
When Credit Karma wanted to understand the car buying experience, they approached journey mapping to engage stakeholders from insights to activation.
How TurboTax Used dscout to Complete Foundational Research on a Tight Timeline
TurboTax needed to study people who weren’t using their product during tax season. Here’s how they accomplished it on a short timeline.
How JPMorgan Chase is Formalizing DEI Best Practices in Their Research
See how a consumer-focused UX team leveraged remote qualitative research tools to scale their inclusive experience practices.
How Relish Works Used dscout to Address the Rapidly Changing Restaurant Industry
The restaurant industry is complex and continually changing. Here’s how Relish Works and dscout teamed together to better understand the food service employee experience—through 400 rapid-fire interviews.
Giving Voice to Small Businesses and Their Workers
Erin Duncan, a Design Research Manager at Intuit QuickBooks outlines a case study in consumer-led research and shares best practices for engaging stakeholders early.
Research in Three Dimensions: How Fjord Mixed Modalities for Iterative Insights
Discover how Gretchen McNeely and Al Millenson of Fjord used dscout to create both an engaged panel and new go-to templates.
Motivating Mindfulness: Headspace's Cross-Functional Commitment to Delighting New Members
As new users turned to Headspace for mental wellness, Headspace turned to dscout to pinpoint their key motivations.
Understanding How Remote Learning Is Changing Our Relationship with Nature
Stanford University’s Veronica Lin and the Social Ecology Lab used everyday moments to spot trends in at-home learning and compare two models of content delivery.
Innovation From The Edges: Using dscout to Learn From Users with Access Needs
How Motional conducted remote “ride-along” research to gather product-shaping journey data
How Pluie Conducted Rapid Research and Validated Their Product During COVID
When the pandemic hit, Pluie they knew it was an opportunity to help their users more than ever. That’s why they turned to dscout.
How Credit Karma Created Insight-Rich Journey Maps During Quarantine
When the global pandemic hit, Credit Karma relied on remote research, experimentation, and distributed analysis to build an insightful and impactful journey map.
How Medline Conducted Nimble Product Research on a Scrappy Budget
Medline needed to find out why their product wasn’t selling. The only problem: A tight budget.
How Zeus Jones Used dscout to Discover Gen Z's Fluid Identity
Gen Z is a generation defined by fluid identities. The way brands react to that fluidity determines if (and how) they connect with them.
Winning Fans and Building Brands with Strategic Customer Input
Don Hall on how emerging qualitative methods can flatten access and create always-on user insights to fuel brand stories.
Salesforce Ignite on Research that Delivers High-Level Business Value
Giving stakeholders what they want means developing great value props and meeting expectations. Here’s how Salesforce used dscout to do just that.
How Miraka Expanded its Customer Base by Leveraging In-Aisle Exploratory Research
Miraka wanted to see how their values as Māori brand would resonate with an audience abroad. Remote research was critical to understanding this new market.
User Research at the Extremes: How Coloplast Gets Insights on Taboo Subjects
Getting users to open up on sensitive subjects is as essential as it is difficult. Here’s how the team at Coloplast uses remote research to get it done.
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