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People Nerds Category: Field Reports

Field Reports 10/29/2020

How Pluie Conducted Rapid Research and Validated Their Product During COVID

When the pandemic hit, Pluie they knew it was an opportunity to help their users more than ever. That’s why they turned to dscout. 

Field Reports 10/15/2020

How Credit Karma Created Insight-Rich Journey Maps During Quarantine

When the global pandemic hit, Credit Karma relied on remote research, experimentation, and distributed analysis to build an insightful and impactful journey map. 

Field Reports 7/23/2020

How Medline Conducted Nimble Product Research on a Scrappy Budget

Medline needed to find out why their product wasn’t selling. The only problem: A tight budget. 

Field Reports 5/27/2020

How Zeus Jones Used dscout to Discover Gen Z's Fluid Identity

Gen Z is a generation defined by fluid identities. The way brands react to that fluidity determines if (and how) they connect with them.

Field Reports 5/20/2020

Winning Fans and Building Brands with Strategic Customer Input

Don Hall on how emerging qualitative methods can flatten access and create always-on user insights to fuel brand stories.

Field Reports 5/7/2020

Salesforce Ignite on Research that Delivers High-Level Business Value

Giving stakeholders what they want means developing great value props and meeting expectations. Here’s how Salesforce used dscout to do just that. 

Field Reports 3/19/2020

How Miraka Expanded its Customer Base by Leveraging In-Aisle Exploratory Research

Miraka wanted to see how their values as Māori brand would resonate with an audience abroad. Remote research was critical to understanding this new market. 

Field Reports 3/5/2020

User Research at the Extremes: How Coloplast Gets Insights on Taboo Subjects

Getting users to open up on sensitive subjects is as essential as it is difficult. Here’s how the team at Coloplast uses remote research to get it done.

Field Reports 1/30/2020

How Compass Digital Labs Delivers Insights Under Breakneck Deadlines

Ideally, you have a few weeks to run your usability tests. Sometimes, you need to speed things up. 

Field Reports 12/9/2019

Moving from “Quick-Fix Usability” to “Product-Shaping Usability” at Dropbox

If you want to be really thorough with your evaluative research—run your usability tests over weeks, not hours. 

Field Reports 11/26/2019

Bose Research on Amplifying Traditional Fieldwork and Exploring the Experimental

How Bose leveraged dscout to prime and prep for field work—and deepened their insights as a result.  

Field Reports 10/31/2019

How T-Mobile Used dscout to Harness Qual Data on Their Team’s (Lean) Timeline

T-Mobile’s Andrea Lindeman takes us through two transformative use cases for longitudinal, in-context research.

Field Reports 9/18/2019

LexisNexis on Uniting Data, Emotion, and Ethics in Legal UX Research

Jeanette Fuccella from LexisNexis on the power of video ethnography to break down stereotypes and inspire understanding.

Field Reports 8/21/2019

How to Dig Past the Surface Data with PetSafe

Maybe you have a limited budget for field research, or a team that’s over-reliant on quant. Maybe you need to ramp up recruiting, or engage your engineering team, or turn a robust study around within the week. The adaptive team at PetSafe did all of the above with dscout.

Field Reports 7/25/2019

Navigating Uncharted Experience Design Waters with Best Buy’s Matthew Doty

Matthew Doty breaks down the inspiration and execution of Best Buy’s future-forward vision for experience design.

Field Reports 6/26/2019

How The North Face Captures Context From Elite Athletes

Vanessa Dillof’s strategies for engaging hard-to-reach populations, democratizing research and building deliverables for key stakeholders.

Field Reports 1/29/2019

Understanding Personas That Power the Age of the Side Hustle

How income-building app Steady developed foundational user personas through longitudinal research with dscout Diary.

Field Reports 1/14/2019

Finding the People Behind ‘Supply’: Human-Centered User Research at Groupon

A conversation with Senior UX Researcher Joanna Vodopivec on how Groupon listens to its customers to understand the reality of the small-business owners it serves.

Field Reports 1/8/2019

Putting Neighborhood Research on the Map

How Trulia Neighborhoods unlocks what locals value in place 

Field Reports 12/11/2018

Finding the Golden Moments of the Winter Games Experience

Craig Saila and Irfan Pirbhai on how a diary study of Canadians’ user experience with the Olympic Winter Games put how people experience the event in context.

Field Reports 7/20/2018

Talk to me (it's Human Nature)

Maslo founder Cristina Poindexter on why talking to ourselves is the next frontier in engaging with tech. 

Field Reports 6/27/2018

Check out my checkout

Shopify’s Emma Craig uncovers what makes us playful and what makes us stressed when we shop online—and why making room for human moments is key. 

Field Reports 5/10/2018

Teens In Context

Eclipse Experience combines home visits and mobile ethnography to get a complete picture of small town life.

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