People Nerds

Conversations with people who share our passion 
for understanding what makes people tick

PN Creating Remote Ready HERO
Here’s How to Make your Study Design Remote-Mobile Ready

Remote-mobile research can get you some powerful data—but to gather it effectively, you’ll need to shift your study design. Here’s how to set yourself up for success.

PN Diary HERO
How to Conduct a Diary Study: A Complete Start-to-Finish Guide

If you want see your participants up close and in-context—diary studies should be a part of your methodological toolkit. Here’s how to run one with fewer hiccups and more impact.

PN Facilitating Workshops HERO 1
User Research Workshops: Why, When, and How You Should Ideate as a Team

Motivating your stakeholders. Unearthing new insights. Building trust. Reducing bias. There are countless reasons to host workshops as a UXR. Here’s how to execute one with confidence.

PN UXR Insights Recap HERO
The 6 Research Process Pillars of a More Dynamic Customer Journey Map

Too many customer journey maps focus entirely on what your users are doing. Let’s take a moment to talk about why they’re doing it and how you can pave the way to make their path-to-decision smoother.

Pn Switching To Hero
The Jobs to be Done Interviewing Style: Who are our Users Trying to Become?

How this popular framework can guide your user interviews.

Uxpa Recap Hero
6 Common Research Implementation Roadblocks—And How to Move Past Them

We asked leading researchers at Target, Google, and Even how they go from “distilling great insights” to “getting something done about them.” Here are their top tips.

Pn Going Beyond Hero
Project Management for User Researchers: How to Ensure a Smooth & Focused Project

The role of a user researcher goes beyond just running research. With effective project management skills, researchers can ensure that stakeholders regularly include research in their work.

Pn Do More Hero
You Should be Doing More Generative Research. Here’s a Guide to Get Started.

Here’s why generative research matters, when you should be doing it, and an action plan for starting at your company.

Pn Mbf Hero
More, Broader, Faster: A Brief Intro to Effective Remote Research

Here’s a succinct, back-to-basics primer on how to maximize the impact and efficiency of your next remote study

Pn 7 Ways To Ensure Hero
7 Ways to Ensure Your Research Insights are Heard and Acted Upon

If your insights are shared in a report, but no one is there to read it, does it even make a sound? Use these tactics to guarantee your findings are met with “wows” and action instead of “huhs?” and “mehs.” 

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