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People Nerds Category: Ideas

Ideas 6/17/2021

Overcome Any Research Rut: 6 Tactics for When You're "Stuck" During a Study

Research ruts, or “creative blocks” happen to the best of us. See how a handful of seasoned researchers have learned to not only tackle, but create systems for avoiding creative lulls.

Ideas 6/17/2021

A Step-by-Step Guide to Hiring Your Team's Next User Researcher

Finding the right candidate to build out a new UX team can be a daunting task. Explore tips for writing a clear UX job description and avoid common hiring pitfalls.

Ideas 6/17/2021

Set Your Product's Course: Try Concept Testing

Whether you’re kicking off the discovery phase or in the midst of product validation, a concept test can help determine if your team is heading in the right direction.

Ideas 6/10/2021

3 Effective Methods for Content Tests (Beyond Usability Testing)

When testing content, usability often identifies the problem—without giving you much direction on how to fix it. Try a cloze test, recall-based test, or highlighter test instead. 

Ideas 6/10/2021

Use These 3 Exercises to Become a More Creative Researcher

Use these techniques to break out of a research rut and generate compelling insights from your next study.

Ideas 6/9/2021

Harness the Power of Secondary Research in UX

While doing primary research for every project is ideal—it’s not always realistic. Refine your research question and save time/resources by incorporating secondary research.

Ideas 6/3/2021

Insights, Enhance! Using Product Analytics to Supplement Qual Research

Use these two approaches to support your qual research with the quant data most important to your stakeholders. 

Ideas 6/3/2021

The True Value of User Researchers: When to Hire, and How to Best Utilize, a UXR

All companies can benefit from dedicated researchers on staff. Here’s how to make the case for the value of qualitative insights.

Ideas 5/27/2021

Get Early, Critical Feedback Before You Launch: Try Alpha and Beta Testing

Alpha and beta tests can help ensure that any major bugs or experience improvements can be made prior to your product/feature being fully developed. We walk through example tests and use-cases. 

Ideas 5/27/2021

How to Start a Rolling Research Program (An Easy 9-Step Process)

Rolling research programs boost your stakeholder’s research acumen, while providing a steady stream of quality insights. Here’s how to kick-start your own.

Ideas 5/20/2021

Your Research Career Roadmap: How to Get Started, Level Up, and Lead in UXR

Explore our best resources for research career growth in one bookmarkable guide.

Ideas 5/13/2021

The Practical, No Nonsense Guide to Starting a Career in User Research

There is no “right” path for becoming a user researcher. We walk through tips for accumulating the skills you need to get started in UX with a flexible budget and schedule.

Ideas 5/6/2021

How to Conduct Research on Sensitive Topics (8 Experts Weigh In)

UX researchers exploring sensitive spaces share their best practices for creating a respectful study. Here’s how they ask tough questions and prepare for impactful answers.

Ideas 4/29/2021

How to Write More Effective Usability Testing Tasks

Construct more realistic usability testing scenarios without sacrificing reliable data. See which mistakes to avoid and explore our example tasks.

Ideas 4/28/2021

Create Personal Development Plan: A 4-Step Process for Growing as a Researcher

Advancing in your career can be as confusing as it is rewarding. To help clarify your next move, try replicating this action plan.

Ideas 4/28/2021

Websites, Apps, Omnichannel: Researching the Full Digital Experience (+ Sample Study Designs)

Users switch between desktop and mobile seamlessly—so why do we study them in a silo? Here are a few qual research tactics that’ll help you uncover the complete digital picture.

Ideas 4/22/2021

Research Design Lessons from Uber's Mixed-Method, 7-Market, 100+ Participant Study

An ambitious longitudinal study informed the global Uber Pro launch. Use the team’s learnings to guide your next long-qual research project. 

Ideas 4/21/2021

A 9-Step Process for Prioritizing User Research Projects

Plus: a template you can use to better “grade” your project requests. 

Ideas 4/21/2021

6 Typical Stages of the User Research Job Interview (And How to Prepare for Each)

Advice from a hiring manager on each phase of the UXR interview process—from your first HR screener, to your final offer call. 

Ideas 4/15/2021

Ideating with Artifacts: A Blueprint for Workshops that Create Unignornable Insights

An inside look at Stitch Fix’s ”Passport to Personalization” workshop—an innovative way to socialize dynamic customer personas. 

Ideas 4/14/2021

Beyond Brainstorming: 5 Essential Tips for Smarter Group Ideation

Group ideation is too important to leave to chance. These key principles will help you balance both the art AND science of running productive, inclusive—and fun—ideation sessions.

Ideas 4/8/2021

Bad User Research Advice: How to (Delicately) Deal with Unhelpful Feedback

Here are a few ways to redirect and reassure when stakeholder feedback feels off-base. 

Ideas 4/1/2021

Designing an Ethical + Engaging Research Experience: Advice from 250+ Participants

We asked research participants what makes a study feel valuable, equitable, and interesting to them. They gave us dos and don’ts worth commiting to memory. 

Ideas 3/31/2021

How to Support Your Colleagues Right Now: Approaches for Healthier Research Team Dynamics

Breaking through burnout is a team sport. Internal surveys and “venting sessions” can help. 

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