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People Nerds

Conversations with people who share our passion 
for understanding what makes people tick

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Leading research: where it is and where it's going

We’re conducting a study on Research Leaders to better understand what it’s like to grow and manage a user research practice today. 

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User research trends we're watching in 2018

2017 was all about breaking down silos and walking in someone else’s shoes. So, what can it tell us about what to expect in the coming year? Here, four trends we’ll be watching unfold in user research in 2018.

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Advocating with impact

For the second discussion in our series about “Research Roadblocks,” dscout sat down with a group of People Nerds to ask: What can researchers do to ensure our insights actually have influence?

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Field Report: Researching disasters in real time

David O’Donnell and his team at Salesforce Ignite were only a week into product development on a new disaster relief tool when Hurricane Harvey hit. Here’s how they captured first hand accounts of people’s disaster experiences, and the invaluable insights uncovered.

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Field Report: The Princess Problem

Researcher Karen Eisenhauer conducted a linguistic study of the twelve films in the “Disney Princess canon” to see just what these films are really saying about gender roles.


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Games with Researchers

With the 2017 Corporate Researchers Conference happening right in our neck of the woods, we couldn’t pass up the opportunity to gather as many people-curious researchers as possible in one room for a night of drinks, games, conversation, and of course, People Nerd portraits!

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Fighting for Research Integrity

Recently, we convened a group of People Nerds to explore the concept of research success, the roadblocks that prevent us from getting there, and what’s really at stake when challenges arise.

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Reading the Room

Tips to better understand group dynamics, pick-up on non-verbal cues, and keep people engaged in your next big meeting.

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Field Report: The power of fandom

Susan Kresnicka’s recent 13 month study of fandom revealed that nearly everyone is a fan of something and what that means to brands who want to empower their loyalists.

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The hats of the researcher

A researcher’s job doesn’t end when the data has been collected. We asked people nerds about the other hats they wear most often and why they do it.

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Nominate a people nerd

Know someone you’d love to read about in a People Nerd profile? Tell us why