People Nerds Category: Ideas
Struggling to Prioritize Your Research? This Will Help [+ Template]
When everything is a priority, nothing is a priority. Read on about how to get more done and keep your stakeholders happy.
From Chaos to Clarity: How to Prioritize Your Qualitative Insights
If the post-research, “What do we do next?” question frequently trips you up, it might be time to do some mixed-methods research.
Getting Introspective with Usability Testing: Using dscout Express to Improve dscout Live
Sometimes there’s no better way to test new features than to use the very product itself. Lead Product Designer, Alfo Medeiros, shares his approach.
Hear Me Out: Researchers Need to Be Marketers (and Vice Versa)
The two teams have more in common than you’d think, but learning from their differences can bring both of them better results and buy-in across the organization.
Bring Out the Best Responses from Research Participants with Literary Devices
Use these tactics to re-engage your participants, uncover fresh perspectives, and introduce a new angle to explore during analysis.
Refine Your Recruitment Process for Better Results [+ Screener Template]
Recruiting the highest quality participants can make or break the success of your study. Here are some tips for getting it right the first time.
Studying Users Who Switch Products? Try Jobs to Be Done
Many people misunderstand the best applications for the JTBD framework. These questions will set you on the right path.
Overcoming UXR's "Wet Blanket" Reputation in the Age of GenAI
User researchers are often unfairly pinned as being sticks in the mud. How can we evolve our roles in the fast-moving world of AI developments?
GPT Needs UXR
User research can help us understand and utilize GenAI both effectively and ethically. But GenAI can also provide opportunities for UXR at a pivotal time.
Approach Research Like a Financial Portfolio and Watch Your Investments Grow
When managing personal finances, you need more than just a checking and savings account. The same concept applies to investing in your company’s research practice.
GenAI Adds Tension to UXR—But Can Also Bring Opportunity
The researchers we spoke to who have experience in the field of AI sense the enormous potential and pitfalls ahead. Read some of their most astute insights.
Your Guide to Unmoderated Retail and Shopping Research
Complete with best practices and templates, this tactical guide shows you how to approach your next retail research project with confidence and ease.
Strike Research Gold with an Ecosystem Map
Beyond the well-tread personas customer journey, ecosystem maps paint a more complex picture with moving pieces.
Use This Process to Source High-Quality Research Participants
Most of us have made mistakes in the recruiting stage at one point or another. Here’s how to minimize those risks throughout the process.
Usability for Newcomers: Become a Task Writing Pro
First time conducting usability testing? No problem. This guide to task writing with examples will help you through.
User Research x Account Management: Tips for Successful Cross Collaboration
Account management and service teams have a wealth of knowledge on the user. Working closely with them can help unlock goals, needs, and pain points.
Your Research Career Roadmap: How to Get Started, Level Up, and Lead in UXR
Explore our best resources for research career growth in one bookmarkable guide.
Want On-the-Ground Insights? Look No Further Than Places and Spaces
The Places and Spaces approach helps you uncover “in the wild” activities from your customers and from your product. Here’s how to set up these moments for success.
Evolve Your Usability Testing with These Innovative Approaches
With some creativity, your usability testing practice can be more efficient, innovative, and customer-centered. It might actually start to be more fun, too.
Your User Research Platform Shopping List
Feeling analysis paralysis due to the glut of tools, solutions, and vendors available for research? Use this list to narrow on the offering that best serves your organization’s ongoing needs.
Overcome B2B Obstacles with These Tried-and-True Tips
B2B user research comes with a unique set of challenges. Here’s how to help the process go smoother.
Trouble Engaging Stakeholders? Create Some FOMO
Sometimes stakeholders don’t realize the real value of what you’re providing. Facilitating entertaining sessions can make all the difference.
Your Never-Fail Usability Testing Checklist
Make sure every usability test goes off without a hitch. We’ve built a robust checklist to ensure you’re prepared for everything prior, during, and after the test.
Use Ideation and Co-Creation to Supercharge Your Insights
Sometimes offering research insights isn’t the end, but a different kind of beginning. This method helps you sort out the next steps.
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