People Nerds

Conversations with people who share our passion 
for understanding what makes people tick

Pn Steve Hero
Finding the 'Aha!' Moment

Expert user researcher Steve Portigal breaks down why thinking about bias and mistakes is the key to joyful discovery.

Pn Margaretlaws Hero
Co-designing Cancer Recovery

Hopelab President Margaret Laws delves into the company’s teen-centric, tech-enabled design process.

Pn David Keegan Hero
The Unlimited Value of User Feedback

David Keegan of investment app Acorns on the high-value ROI of feedback from users.

Pn Jenrb Hero
The UX Evolution

Former UXPA International president Jen Romano-Bergstrom on the industry’s rapid growth, biggest challenges, and where researchers should be doing even more to break down boundaries.

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Stories That Make People Care

Serial host Sarah Koenig on compelling, empathetic storytelling in the age of audio.

Pn Kirsten Hero
Amplifying User Voice

Sonos’ Kirsten Lewis on why researchers are explorers, and how prototyping makes an ongoing conversation with users possible.

Pn Daniellekrettek Hero
Inside the Google Empathy Lab

Behind the scenes with team at Google that’s moving beyond design thinking to design feeling. 

Pn Davidmarchese Hero
Mastering the art of the interview—with the master interviewer

New York Times Magazine journalist David Marchese breaks down the art of conversation and getting impactful answers from an interview.

Ballotready Hero
Empowering the Electorate

BallotReady’s deep dive into how to engage voters on political issues and create a more informed electorate.

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Inside 'Jobs'

How Jobs-to-be-Done pioneer Tony Ulwick used a “humiliating failure” to fuel a career helping companies innovate to meet customer needs.

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