[Original Research] Tech & Us: How Americans Feel About Technology [Original Research] How Americans Feel About Tech [Original Research] Tech & Us Americans on Tech → Read the Report!
Capture real people’s everyday experiences in a wide variety of in-context study types, to answer the questions that matter most to your business.
See if the latest trend is really catching on with people that matter to you—or they’ve created a trend that you can discover and build on yourself.
Bring personas and segments to life with real stories from people’s lives. Don’t just drop in. See how real life actually unfolds with dscout’s longitudinal approach.
Find out the moments you own and the ones that you just wish you did. Gain understanding you can use to help your people turn to you in times of need.
Brainstorm along with your people by using dscout to develop ideas with them in the real environments of their lives—far from the contrived setting of a focus group facility.
Discover and document how customers interact with your brand or product in the real world. Build plans that recognize the flexible, nonlinear ways customers make choices today.
Pinpoint the answers to critical experience and development questions by gathering hundreds of authentic moments that illustrate specific topics or situations.
No matter how much you test in the lab, things change when products meet real life. Capture people’s first moments with your product and then highlights and lowlights over time.
On a phone. In a store. At home. Back again. Shopping today is messy. The nuance of this journey is hard to capture in an interview. With dscout, you can see the real journey people go on to buy your product or service, as they take it.
You’ve spent millions making a new product or service. Do people actually see it when they go shopping? Send scouts on a mission and have them share what catches their eye in a product or category.
Explore two ways to start your in-context research with dscout