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Field Reports 5/13/2024

How Vodafone’s Custom Scoring System Clarified Outcomes

In a complex give and take between product design, UX, and research, Vodafone’s team created a custom scoring process that made every step from discovery to validation ring clear.

Ideas 5/6/2024

How to Train GenAI to Work as Your Personal Research Assistant

GenAI pulls from limited resources—and only knows as much as you tell it. These tips will help you improve its effectiveness for research purposes.

Ideas 4/24/2024

UXR is Having an Identity Crisis. Let's Flip the Script Together.

Julie Norvaisas asked survey respondents to describe artwork depicting the current state of UXR. The picture they painted was telling.

Field Reports 4/10/2024

How SiriusXM Drove Product Innovation Through Bottom-Up Research

Research leader Laura Oxenfeld entered SiriusXM in the thick of a major product launch—but soon realized the org needed a plan far beyond the near future.

Ideas 4/5/2024

Insights and Actions: What Can We Do to Change UXR for the Better?

UX research often attracts idealists and dreamers. Jenn Kuhns breaks down how we can turn our greater hopes for the field into a concrete reality.

Ideas 4/2/2024

Cross-Team Collabs: How UX Design and UX Research Align at dscout

What does it look like to bring Research and Design together in a way that emphasizes collaboration and alignment across departments? Lauren Madura and Claire Ruggiero break it down.

Ideas 3/26/2024

It's Time to Dismantle "Us vs Them" for Researchers and Designers

Designers are running quality research and advocating for research. It’s long overdue for us to fully recognize and support their work.

Field Reports 3/12/2024

How KEEN Built a Continuous Discovery Process That Aligned Product, Design Marketing, Merch, and Insights

With the right approach and an improved research platform through dscout, KEEN unearthed deeper customer understanding than ever before.

Ideas 3/11/2024

Struggling to Prioritize Your Research? This Will Help [+ Template]

When everything is a priority, nothing is a priority. Read on about how to get more done and keep your stakeholders happy.

Ideas 3/6/2024

From Chaos to Clarity: How to Prioritize Your Qualitative Insights

If the post-research, “What do we do next?” question frequently trips you up, it might be time to do some mixed-methods research.

Ideas 2/26/2024

Getting Introspective with Usability Testing: Using dscout Express to Improve dscout Live

Sometimes there’s no better way to test new features than to use the very product itself. Lead Product Designer, Alfo Medeiros, shares his approach.

Ideas 2/23/2024

Hear Me Out: Researchers Need to Be Marketers (and Vice Versa)

The two teams have more in common than you’d think, but learning from their differences can bring both of them better results and buy-in across the organization.

Ideas 2/13/2024

Bring Out the Best Responses from Research Participants with Literary Devices

Use these tactics to re-engage your participants, uncover fresh perspectives, and introduce a new angle to explore during analysis.

Ideas 2/13/2024

Refine Your Recruitment Process for Better Results [+ Screener Template]

Recruiting the highest quality participants can make or break the success of your study. Here are some tips for getting it right the first time.

Ideas 1/30/2024

Studying Users Who Switch Products? Try Jobs to Be Done

Many people misunderstand the best applications for the JTBD framework. These questions will set you on the right path.

Ideas 1/16/2024

Overcoming UXR's "Wet Blanket" Reputation in the Age of GenAI

User researchers are often unfairly pinned as being sticks in the mud. How can we evolve our roles in the fast-moving world of AI developments?

Ideas 12/5/2023

GPT Needs UXR

User research can help us understand and utilize GenAI both effectively and ethically. But GenAI can also provide opportunities for UXR at a pivotal time.

Ideas 11/20/2023

Approach Research Like a Financial Portfolio and Watch Your Investments Grow

When managing personal finances, you need more than just a checking and savings account. The same concept applies to investing in your company’s research practice.

Ideas 11/14/2023

GenAI Adds Tension to UXR—But Can Also Bring Opportunity

The researchers we spoke to who have experience in the field of AI sense the enormous potential and pitfalls ahead. Read some of their most astute insights.

11/8/2023

dscout's First Co-Lab Explores UXR's Most Pressing Questions

What is the current state of UXR, and how will we shape a bright future together? Where will GenAI take us? These ideas (and so. much. more) were all in play at dscout’s in-person conference for Research leaders.

Ideas 10/23/2023

Your Guide to Unmoderated Retail and Shopping Research

Complete with best practices and templates, this tactical guide shows you how to approach your next retail research project with confidence and ease.

Ideas 10/17/2023

Strike Research Gold with an Ecosystem Map

Beyond the well-tread personas customer journey, ecosystem maps paint a more complex picture with moving pieces.

Ideas 10/11/2023

Use This Process to Source High-Quality Research Participants

Most of us have made mistakes in the recruiting stage at one point or another. Here’s how to minimize those risks throughout the process.

Ideas 10/9/2023

Usability for Newcomers: Become a Task Writing Pro

First time conducting usability testing? No problem. This guide to task writing with examples will help you through.

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